Retailers deployed a very different mix of creative tools for BTS 2015, using only half the number of creative executions (77 ads) as the prior year (146). As it turns out, fewer is better in terms of impact.
Retailers deployed a very different mix of creative tools for BTS 2015, using only half the number of creative executions (77 ads) as the prior year (146). As it turns out, fewer is better in terms of impact.
Topics: Retail, Media, Back-to-School, Out of Home (OOH) Advertising, radio, Free-Standing Insert, Television, Online/Digital
