ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

"Here With Wendy's Morning Break" Top TV Ad Measured For Ad Effectiveness - 9-26-22

Posted by Diane Light Waight on Sep 26, 2022 12:24:50 PM

Congratulations to The Wendy's Company for having the top TV in-market ad of the week measured by ABX for ad effectiveness. I loved how they had a “Wendy’s Morning Break” interview format! Advertising Benchmark Index - ABX measures thousands of in-market ads a week across all media types globally for their ad effectiveness.  An average ad measured would have an ABX Score of 100.  Wendy's had a score of 133.  Wendy's Gender Equality Index for both Female and Male were also above average.  #wendys n#thewendyscompany #abx #adxadbenchmark #adeffectiveness #topadsoftheweek #advertising #advertisinginsights #marketing #marketinginsights #restaurantmarketing #restaurantadvertising #advertisingstrategy #ROAS

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Topics: Media, Integrated Marketing, Advertising Effectiveness, Online/Digital, abx-adbenchmarkindex, marketingeffectiveness, videoadvertising, abx, advertising, videocontent, tvadvertising, digital, advertising research, thewendyscompany, restaurant

Mr. Clean - Top US TV Ad Of The Week 8-23-22

Posted by Diane Light Waight on Aug 23, 2022 4:32:08 PM

Procter & Gamble's Mr. Clean MagicEraser had the top US TV ad of the week measured by Advertising Benchmark Index - ABX for ad effectiveness, with an overall ABX Index Score of 129. The ABX Index was high for a number of KPIs, including Reputation = 152, Purchase = 235, Look For = 189, Recommend = 164. An ABX Index of 100 is an average ad. Mr. Clean's jingle was created in 1958. All I needed to hear was the sonic branding from that jingle to take me back to my childhood! Since watching the commercial I find myself singing "Mr. Clean, Mr. Clean"!  #procterandgamble #abx #adbenchmarkindex #mrclean #adeffectiveness #integratedmarketing #ROAS #ROI #advertising #marketing #integratedmarketing #multimedia #multichannel #sonicbranding

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Topics: Media, Integrated Marketing, Advertising Effectiveness, Online/Digital, abx-adbenchmarkindex, marketingeffectiveness, videoadvertising, abx, advertising, videocontent, tvadvertising, digital, advertising research, mrclean, procterandgamble

Ferrero - A Top International Online Video Ad Of The Week 8-15-22

Posted by Diane Light Waight on Aug 16, 2022 10:29:33 AM

 For you espresso and gelato lovers, Ferrero's  "Pocket Coffee Ice Cream Stick" ad was one of the Top International In-Market Online Video Ads Of The Week measured for advertising effectiveness by ABX Advertising Benchmark Index the week of 8-16-22.  The ad had an ABX score of 134, that was an above average score for GenPop, Category, and Medium.  ABX's Gender Equality Index (GEI) for the Male and Female Characters were  both above average.  This ad had an ABX Index for purchase of 249!  In addition to scoring high on all ABX Index scores there must be a lot of espresso and gelato lovers, like myself, in Italy!I

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Topics: Retail, Media, Integrated Marketing, Advertising Effectiveness, Online/Digital, abx-adbenchmarkindex, marketingeffectiveness, videoadvertising, abx, advertising, videocontent, digital, ferrero, espresso, gelato, confections, advertising research, international

Wayfair - A Top US Online Video Ad Of The Week 7-18-22

Posted by Diane Light Waight on Jul 20, 2022 10:51:40 PM

 Wayfair's  “Looking for furniture prices you won't believe?” ad was one of the Top U.S. In-Market Online Video Ads Of The Week measured for advertising effectiveness by ABX Advertising Benchmark Index the week of 7-18-22.  The ad had an ABX score of 130, that was an above average score for GenPop, Category, and Medium.  ABX's Gender Equality Index (GEI) for the Male Character was 111 and the Girl Character 108, both above average.  This ad was visually pleasing, upbeat, and had a clear message. 

I liked how Wayfair showed different products that were on sale in each room of the house with different characters.   The character, who stole the show, in my opinion, and what made me want to view the ad multiple times was the dog!  I believe dog lovers like me would agree!

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Topics: Retail, Media, Integrated Marketing, Advertising Effectiveness, Online/Digital, abx-adbenchmarkindex, marketingeffectiveness, videoadvertising, abx, advertising, videocontent, Wayfair, digital, homegoods

What Direction for US Advertising Spend in 2018?

Posted by Angela Jeffrey on Jan 30, 2018 12:30:18 PM

Which channels did best in advertising spending for 2017, and which are likely to grow in 2018?  Which channels have the highest scores for advertising effectiveness?  Are advertisers investing in the channels most effective with viewers?  Michael Wolfe, CEO of Bottom-Line Analytics, guest-posts for us today with a holistic look at Media Spend and Ad-Driven Purchase Propensity.  Hint - it's not just about Digital!


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Topics: Media, Integrated Marketing, Out of Home (OOH) Advertising, radio, Free-Standing Insert, Advertising Effectiveness, Television, Online/Digital

Retail Competitive Intelligence: BTS Ad Effectiveness

Posted by Gary Getto on Oct 8, 2015 1:55:15 PM

Retailers deployed a very different mix of creative tools for BTS 2015, using only half the number of creative executions (77 ads) as the prior year (146).  As it turns out, fewer is better in terms of impact. 

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Topics: Retail, Media, Back-to-School, Out of Home (OOH) Advertising, radio, Free-Standing Insert, Television, Online/Digital

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