Which channels did best in advertising spending for 2017, and which are likely to grow in 2018? Which channels have the highest scores for advertising effectiveness? Are advertisers investing in the channels most effective with viewers? Michael Wolfe, CEO of Bottom-Line Analytics, guest-posts for us today with a holistic look at Media Spend and Ad-Driven Purchase Propensity. Hint - it's not just about Digital!
Topics: Media, Integrated Marketing, Out of Home (OOH) Advertising, radio, Free-Standing Insert, Advertising Effectiveness, Television, Online/Digital
Today's post highlights best/worst Out-of-Home ads for two of the four Data-Driven Keys featured in our new eBook: Awareness and Messaging. OOH advertising is very powerful and under-appreciated. This is the second of three posts focusing on the best and worst of thousands of consumer-panel evaluated OOH ads. For insights on other media types, see our resources page - Integrated Media in All Media Types.
Topics: Data-Driven Keys, Media, Out of Home (OOH) Advertising
Next in our series of data-driven keys to effective advertising is a focus on Out-of-Home Advertising, looking at what works and what doesn't in this under-appreciated medium. Great OOH creative can deliver on Purchase Intent like nothing else! This is the first of three posts focusing on the best and worst of thousands of consumer-panel evaluated OOH ads. If you'd like to see other insights on good/bad ads in other media, see our resources page on Integrated Media in All Media Types.
Topics: Data-Driven Keys, Media, Out of Home (OOH) Advertising
Retailers deployed a very different mix of creative tools for BTS 2015, using only half the number of creative executions (77 ads) as the prior year (146). As it turns out, fewer is better in terms of impact.
Topics: Retail, Media, Back-to-School, Out of Home (OOH) Advertising, radio, Free-Standing Insert, Television, Online/Digital
