Topics: Personal Care, Gender Equality Measure
Do beautiful women or celebrities ‘sell’ in personal care/beauty advertising? Do we ‘hate them because they are beautiful?’ Or, do we prefer their beauty to the plainer ‘real woman’ ads that have been such a popular trend? What about those boring product ads? Does anyone actually read them? If you're interested in ad analysis in more categories, see our Competitive Intelligence resources page for more.
Topics: Personal Care
Mark Twain reportedly wrote, “I didn't have time to write a short letter, so I wrote a long one instead.” And while TV did not exist in his time, he might have said the same about TV ad effectiveness. While you are studying about TV advertising effectiveness, be sure to see our resources page on Integrated Marketing Across All Media.
Topics: Personal Care
