ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

COVID Advertising Effectiveness can Increase 175% with Right Focus

Posted by Angela Jeffrey on Apr 29, 2020 11:34:12 AM

Stunning News for COVID Advertisers 

In a study of 360 COVID ads measured by ABX across all media, advertising effectiveness scores were some of the highest we've seen.  Ads featuring thanks to first-responders, helpful advice regarding resisting the virus, and Gender Equality in all ads rose to the top.  See which top three ads worked, and which bottom three didn't.
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Topics: Personal Care, Gender Equality Measure

Competitive Intelligence for Personal Care: Do Beautiful Women Sell?

Posted by Angela Jeffrey on Oct 27, 2015 1:34:28 PM

Do beautiful women or celebrities ‘sell’ in personal care/beauty advertising? Do we ‘hate them because they are beautiful?’ Or, do we prefer their beauty to the plainer ‘real woman’ ads that have been such a popular trend?  What about those boring product ads?  Does anyone actually read them?  If you're interested in ad analysis in more categories, see our  Competitive Intelligence resources page for more.

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Topics: Personal Care

Mark Twain and TV Ad Effectiveness - Why 15-Second Spots Rock

Posted by Gary Getto on Jul 16, 2015 3:33:00 PM

Mark Twain reportedly wrote, “I didn't have time to write a short letter, so I wrote a long one instead.”  And while TV did not exist in his time, he might have said the same about TV ad effectiveness.  While you are studying about TV advertising effectiveness, be sure to see our resources page on Integrated Marketing Across All Media.

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Topics: Personal Care

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