ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

Do Beautiful Women 'Sell?' Yes and No.

Posted by Angela Jeffrey on Oct 27, 2015 1:34:28 PM
Do beautiful women or celebrities ‘sell’ in personal care/beauty advertising? Do we ‘hate them because they are beautiful?’ Or, do we prefer their beauty to the plainer ‘real woman’ ads that have been such a popular trend?  What about those boring product ads?  Does anyone actually read them?
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Topics: Personal Care

Mark Twain and TV Ad Effectiveness - Why 15-Second Spots Rock

Posted by Gary Getto on Jul 16, 2015 3:33:00 PM

Mark Twain reportedly wrote, “I didn't have time to write a short letter, so I wrote a longone instead.”  And while TV did not exist in his time, he might have said the same about TV ad effectiveness.

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Topics: Personal Care

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