ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

Five Best Examples of Print Advertising for 2018

Posted by Angela Jeffrey on Mar 11, 2019 1:18:22 PM

What makes good print advertising these days?  Does anyone even think about print anymore?  Actually, they do since print overlaps with online display, FSIs, OOH and other media outlets for good creative.  Our syndicated ad effectiveness panel tested 3,192 print ads last year, so we decided to look at the Top Five in today's post.  We'll also see how they compare to the 160,000 ads in all media that we've measured over time. For information on using different media types in integrated campaigns, see our pillar page.


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Topics: Restaurants, Household, Advertising Effectiveness, Print Advertising, Food and Beverage

Print Advertising Delivers High Effectiveness Score for Capital One

Posted by Gary Getto on Jul 13, 2015 2:09:00 PM

It is unlikely you’ve not seen Jennifer Garner as Capital One’s Venture® Card airline mileage credit card spokesperson, or Samuel Jackson pitching its cashback card. Capital One has produced dozens of different versions of their ads for each of their cards.  When creating integrated advertising campaigns, it's critical to understand how each media type has its own strengths.  For more on integrated marketing, see our resources page here.

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Topics: Financial Services, Advertising Effectiveness, Print Advertising, Television

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