What makes good print advertising these days? Does anyone even think about print anymore? Actually, they do since print overlaps with online display, FSIs, OOH and other media outlets for good creative. Our syndicated ad effectiveness panel tested 3,192 print ads last year, so we decided to look at the Top Five in today's post. We'll also see how they compare to the 160,000 ads in all media that we've measured over time. For information on using different media types in integrated campaigns, see our pillar page.
