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How Procter & Gamble Is Re-investing in Radio To Find TV Audiences

Posted by Diane Light Waight on Mar 15, 2023 4:54:39 PM
P&G upped spending on the radio by 43% last year to $235 million. Credit: iStock

This AdAge Article is about how radio is helping Procter & Gamble, who invented soap operas, find audiences linear TV no longer reaches at fraction of CTV cost.   

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Topics: Media, Integrated Marketing, Advertising Effectiveness, tvadvertising, procterandgamble, radioadvertising, adage

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