ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

When Things Hit the Fan, Great Ads can Clean up the Mess

Posted by Angela Jeffrey on Nov 2, 2021 12:10:40 PM

We all know Chipotle fell from grace in 2015 with an e-coli scandal that cost them billions of dollars over many years.  Today, they are more successful than ever.  Many stories have been written about Chipotle's multi-pronged strategy to recover, one of which was its dramatically improved ad creative and messaging. ABX tested 100's of Chipotle ads from 2015 through YTD and found powerful correlations to revenue.  The story below is a teaser of those findings, which will be presented in full to students at Pennsylvania State University soon.   

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Topics: Restaurants, Media, Integrated Marketing, Advertising Effectiveness, Great Ads

Five Best Examples of Print Advertising for 2018

Posted by Angela Jeffrey on Mar 11, 2019 1:18:22 PM

What makes good print advertising these days?  Does anyone even think about print anymore?  Actually, they do since print overlaps with online display, FSIs, OOH and other media outlets for good creative.  Our syndicated ad effectiveness panel tested 3,192 print ads last year, so we decided to look at the Top Five in today's post.  We'll also see how they compare to the 160,000 ads in all media that we've measured over time. For information on using different media types in integrated campaigns, see our pillar page.

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Topics: Restaurants, Household, Advertising Effectiveness, Print Advertising, Food and Beverage

Fast Food Competitive Intelligence: Brand Icons and Ads

Posted by Angela Jeffrey on Apr 11, 2017 11:17:16 AM

Today's feature is re-purposed from the LinkedIn blog of Michael Wolfe, CEO of Bottom-Line Analytics and Global Analytics Partners and expert on marketing ROI, advertising effectiveness measurement and big data analytics. Michael teams up with ABX on market mix modeling and other projects. 

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Topics: Restaurants, Food and Beverage

Competitive Intelligence for Fast Food: Subway's New Ad Look

Posted by Gary Getto on Feb 3, 2016 10:44:55 AM
Subway’s back, with gusto!  Of ABX’s Top Ads of the Previous Week, Subway scored #1 in three of the five media types tested by ABX each week – Television, Internet and Out-of-Home.  Relating to its slogan, “Founded on Fresh,” the highly effective advertising plays off words, letters and numbers with super-crisp typefaces, memorable low prices, and fresh-looking food.  For more ad analysis on other industry categories, see our Competitive Intelligence resources tab.
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Topics: Restaurants

Advertising Effectiveness for McDonald's: Hashbrowns or Hashtags?

Posted by Gary Getto on Nov 24, 2015 1:50:36 PM
We evaluated McDonald’s new “Breakfast All Day” creative.  If you’ve seen our previous data, you know that McDonald’s has been struggling all year in ad effectiveness.   For more ad analysis in different categories, see our Competitive Intelligence resources page.
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Topics: Restaurants

Competitive Intelligence for Restaurants: Olive Garden's Agency Search

Posted by Gary Getto on Jul 21, 2015 10:18:00 AM

Olive Garden is putting its creative agency account into review. Grey, which has had the account for 30+ years, is defending the business.  The client is looking for a more "creative" approach to their ads.

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Topics: Restaurants, Competitive Intelligence, Advertising Effectiveness

Join the discussion on advertising effectiveness with insights from the world's largest normative database of measured ads:

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