Are consumers spending more for Holiday In-Store or Online? During the Black Friday and Cyber Monday weekend, which of the two are getting the lion's share? We've been watching this for the past five years through a Share of Wallet survey during the seven weeks surrounding the big weekend. The purpose is to see what respondents are spending for gifts at the top retailers. The data provides insights to our retail clients, so they can tie results to their ad effectiveness results. We hope it is also useful to you. This year's survey covered 14,110 respondents, or roughly 2,000 per week over seven weeks.