Congratulations to Wendy’s for having the Top US TV & Internet Ad Of The Week for their New Peppermint Frosty "That is definitely him Dude - That's just a guy" ad, measured by Advertising Benchmark Index - ABX for ad effectiveness. I laughed every time I watched it, multiple times! Those surveyed agreed, with an ABX Index Score of 144 for “See It Again”. Purchase intent was extremely high with an ABX Index Score of 251!
#abx #Wendys #internetadvertising #tvadvertising #onlineadvertising #adeffectiveness #ROAS #roi #integratedmarketing #multichanneladvertising #advertising #QSRadvertising #restaurantadvertising #christmasadvertising #ABXAdBenchmarkIndex #adbenchmark #abx
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Topics:
Media,
Integrated Marketing,
Advertising Effectiveness,
abx-adbenchmarkindex,
marketingeffectiveness,
videoadvertising,
abx,
advertising,
videocontent,
tvadvertising,
digital,
advertising research,
wendys,
thewendyscompany,
roas,
wendys-international,
christmasadvertising,
QSR
Congrats to Chevrolet for having the top US TV ad measured for ad effectiveness by Advertising Benchmark Index - ABX for their all-electric Equinox ad. #sustainability #UV #electricvehicles #chevy #chevrolet #abx #advertisingbenchmarkindex #advertisingbenchmark #adeffectiveness #ROAS #marketing #advertising #integratedmarketing
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Topics:
Gender Equality Measure,
Media,
Integrated Marketing,
Advertising Effectiveness,
Online/Digital,
abx-adbenchmarkindex,
marketingeffectiveness,
videoadvertising,
abx,
advertising,
videocontent,
tvadvertising,
digital,
advertising research,
chevy,
chevrolet,
sustainability,
roas,
chevyequinox,
electricvehicle
