In Friday’s post
, we looked at the
Top Five Super Bowl 2016
ads and why they were truly “Effective” as opposed to just “Likable.” We also said this year’s crop of ads was disappointing compare to years’ past, with 2/3 below “average” as measured by ABX ad effectiveness research. We didn’t even mention the ads at the bottom of the rung, which include some real zingers that we'll dissect today. BTW, if you're interested in seeing how creative performs in other mediums, take a look at our resources page, "
Integrated Marketing in Every Channel."