ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

2021 Super-Bowl Advertising Effectiveness

Posted by Angela Jeffrey on Feb 17, 2021 3:08:03 PM

Michael J. Wolfe, CEO of Bottom-line Analytics, gave ABX permission to reprint this article, which uses  ABX advertising analytics.  As always, ABX is delighted to share Michael's work because he goes beyond the obvious in his analysis and writing.  Michael is a market mix modeler who has worked with the largest companies (see bio below).  We hope you enjoy this latest article from Michael.

Read More

Topics: Super Bowl 2021

Join the discussion on advertising effectiveness with insights from the world's largest normative database of measured ads:

  • Analysis of creative omnichannel 
  • What works or doesn't by industry 
  • Implications for marketing, creative and media planning
  • Consumer panel results, not just opinion
 
Subscribe to ABX Advisory Here