ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

Does it pay to use Celebrities in Telecom ads? How do they Stack Up?

Posted by Gary Getto on Sep 8, 2015 12:47:00 PM
We got to wondering  if celebrity spokespeople are worth the big bucks in Telecom/Wireless. So, we pulled all competitor TV spots for 2015 YTD and compared the ad effectiveness scores for those with celebrities against those without. 
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Topics: Telecom, Cable and Internet

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