ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

Four Image Wireless Spots Top Last 6 Months

Posted by Angela Jeffrey on Oct 10, 2019 3:18:05 PM

A glance at the last six months of Wireless TV spots and Online Video (433) suggest they may be improving.  We also see a close correlation between Gender Equality scores and Reputation in this Category.  One strategy common to several of the Top 15 ads was the use of corporate image strategy, which reflected well on Gender and also yielded high Reputation scores.

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Topics: Telecom, Cable and Internet

Does it pay to use Celebrities in Telecom ads? How do they Stack Up?

Posted by Gary Getto on Sep 8, 2015 12:47:00 PM

We got to wondering if celebrity spokespeople are worth the big bucks in Telecom/Wireless. So, we pulled all competitor TV spots for 2015 YTD and compared the ad effectiveness scores for those with celebrities against those without.   For analysis of ads in other categories, see our Competitive Intelligence resources page.

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Topics: Telecom, Cable and Internet

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