Congratulations to Wendy’s for having the Top US TV & Internet Ad Of The Week for their New Peppermint Frosty "That is definitely him Dude - That's just a guy" ad, measured by Advertising Benchmark Index - ABX for ad effectiveness. I laughed every time I watched it, multiple times! Those surveyed agreed, with an ABX Index Score of 144 for “See It Again”. Purchase intent was extremely high with an ABX Index Score of 251!
#abx #Wendys #internetadvertising #tvadvertising #onlineadvertising #adeffectiveness #ROAS #roi #integratedmarketing #multichanneladvertising #advertising #QSRadvertising #restaurantadvertising #christmasadvertising #ABXAdBenchmarkIndex #adbenchmark #abx
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Advertising Effectiveness,
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tvadvertising,
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Congratulations to The Wendy's Company for having the top TV in-market ad of the week measured by ABX for ad effectiveness. I loved how they had a “Wendy’s Morning Break” interview format! Advertising Benchmark Index - ABX measures thousands of in-market ads a week across all media types globally for their ad effectiveness. An average ad measured would have an ABX Score of 100. Wendy's had a score of 133. Wendy's Gender Equality Index for both Female and Male were also above average. #wendys n#thewendyscompany #abx #adxadbenchmark #adeffectiveness #topadsoftheweek #advertising #advertisinginsights #marketing #marketinginsights #restaurantmarketing #restaurantadvertising #advertisingstrategy #ROAS
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Topics:
Media,
Integrated Marketing,
Advertising Effectiveness,
Online/Digital,
abx-adbenchmarkindex,
marketingeffectiveness,
videoadvertising,
abx,
advertising,
videocontent,
tvadvertising,
digital,
advertising research,
thewendyscompany,
restaurant
