ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

How is Speed Changing Creative Testing?

Posted by Angela Jeffrey on Feb 23, 2017 11:57:29 AM

Today's interview with J.J. Klein, ABX Chairman, and Gary Getto, ABX President, focuses on how speed is changing the copy testing paradigm. Four real-life examples of how copy testing in 24 hours made a huge difference for major brands are included.

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Topics: Trade-Offs in Ad Effectiveness Measurement

Should I Look at Faster, Lower Cost Options to Legacy Copy Testing?

Posted by Angela Jeffrey on Jan 4, 2017 12:04:00 PM

Taking a break from our "Data-Driven KPIs" series, today's post gets practical for those making decisions about what types of advertising effectiveness research is best for them. A recent chat with J.J. Klein, ABX Chairman, and Gary Getto, ABX President, yields today's look at when Custom or Syndicated creative testing are best.

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Topics: Trade-Offs in Ad Effectiveness Measurement

Join the discussion on advertising effectiveness with insights from the world's largest normative database of measured ads:

  • Analysis of creative omnichannel 
  • What works or doesn't by industry 
  • Implications for marketing, creative and media planning
  • Consumer panel results, not just opinion
 
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