ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

How Non-Paid Media Impacts Paid

Posted by Angela Jeffrey on Apr 2, 2018 10:01:35 AM

Five Key Points from a Study with AT&T and Hotels.com

This  blog post is repurposed with permission from The Institute for Public Relations.  The just-published paper was written by Angela Jeffrey, APR, Vice President Brand Management for ABX; Gary Getto, President of ABX; and Sandra Duhé, Ph.D., MBA, APR, Fellow PRSA, Associate Professor and Chair, Corporate Communication and Public Affairs Southern Methodist University. 

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Topics: Telecom, Cable and Internet, Travel & Tourism, Data-Driven Keys, Integrated Marketing