ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

Wendys New Peppermint Frosty - That is definitely him Dude - Ad

Posted by Diane Light Waight on Nov 28, 2022 4:27:43 PM

Congratulations to Wendy’s for having the Top US TV & Internet Ad Of The Week for their New Peppermint Frosty "That is definitely him Dude - That's just a guy" ad, measured by Advertising Benchmark Index - ABX for ad effectiveness.  I laughed every time I watched it, multiple times!  Those surveyed agreed, with an ABX Index Score of 144 for “See It Again”. Purchase intent was extremely high with an ABX Index Score of 251!

#abx #Wendys #internetadvertising #tvadvertising #onlineadvertising #adeffectiveness #ROAS #roi #integratedmarketing #multichanneladvertising #advertising #QSRadvertising #restaurantadvertising #christmasadvertising #ABXAdBenchmarkIndex #adbenchmark #abx

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Topics: Media, Integrated Marketing, Advertising Effectiveness, abx-adbenchmarkindex, marketingeffectiveness, videoadvertising, abx, advertising, videocontent, tvadvertising, digital, advertising research, wendys, thewendyscompany, roas, wendys-international, christmasadvertising, QSR

Chevy All-Electric Equinox Ad Top Ad Of Week

Posted by Diane Light Waight on Nov 14, 2022 4:42:46 PM

Congrats to Chevrolet for having the top US TV ad measured for ad effectiveness by Advertising Benchmark Index - ABX for their all-electric Equinox ad#sustainability #UV #electricvehicles #chevy #chevrolet #abx #advertisingbenchmarkindex #advertisingbenchmark #adeffectiveness #ROAS #marketing #advertising #integratedmarketing

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Topics: Gender Equality Measure, Media, Integrated Marketing, Advertising Effectiveness, Online/Digital, abx-adbenchmarkindex, marketingeffectiveness, videoadvertising, abx, advertising, videocontent, tvadvertising, digital, advertising research, chevy, chevrolet, sustainability, roas, chevyequinox, electricvehicle

Maybelline Super Stay Active Wear Foundation Top International TV Ad

Posted by Diane Light Waight on Oct 11, 2022 12:23:43 PM

Congratulations to L'Oréal. Maybelline New York Super Stay Active Wear Foundation “Sweat Up To 30H Stay, Matte Ink Up To 16H Wear” was Advertising Benchmark Index - ABX's top international in-market TV ad of the week measured for ad effectiveness. An average ad in the category had an ABX Index of 99, while this ad was 158. The ad’s overall Gender Equal Index (GEI) was 112. Interestingly three of the individual GEI KPIs were high – Presented – 149, Respectful – 134, Role Model – 152, but Appropriate was low – 40.   #loreal #maybelline #abxindex #adbenchmarkindex #cosmetics #genderequality #adeffectiveness #advertising #marketing #multimedia #multichannel #ROAS

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Topics: Gender Equality Measure, Media, Integrated Marketing, Advertising Effectiveness, Online/Digital, abx-adbenchmarkindex, marketingeffectiveness, videoadvertising, abx, advertising, videocontent, tvadvertising, digital, advertising research, loreal, maybelline, cosmetics, genderequality

Apple iPhone 14 Pro Top TV Ad Measured For Ad Effectiveness - 10-3-22

Posted by Diane Light Waight on Oct 3, 2022 11:25:33 AM

Apple's iPhone 14 Pro advertises its crash detection feature, was one of the top U.S. TV ads of the week measured for ad effectiveness by ABX Advertising Benchmark Index. This ad was very impactful with a dark background with bright colors.  You see the iPhone "flying through the air" with specks of light and then glasses, followed by "It looks like you've been in a crash".  The overall ABX Index was 133.  All ABX Index scores were high for this ad.  #abx #adbenchmark #abxadvertisingbenchmarkindex #apple #iphone #adeffectiveness #advertising #marketing #ROAS #marketingeffectiveness

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Topics: Media, Integrated Marketing, Advertising Effectiveness, Online/Digital, abx-adbenchmarkindex, marketingeffectiveness, videoadvertising, abx, advertising, videocontent, tvadvertising, digital, advertising research, apple, iphone

"Here With Wendy's Morning Break" Top TV Ad Measured For Ad Effectiveness - 9-26-22

Posted by Diane Light Waight on Sep 26, 2022 12:24:50 PM

Congratulations to The Wendy's Company for having the top TV in-market ad of the week measured by ABX for ad effectiveness. I loved how they had a “Wendy’s Morning Break” interview format! Advertising Benchmark Index - ABX measures thousands of in-market ads a week across all media types globally for their ad effectiveness.  An average ad measured would have an ABX Score of 100.  Wendy's had a score of 133.  Wendy's Gender Equality Index for both Female and Male were also above average.  #wendys n#thewendyscompany #abx #adxadbenchmark #adeffectiveness #topadsoftheweek #advertising #advertisinginsights #marketing #marketinginsights #restaurantmarketing #restaurantadvertising #advertisingstrategy #ROAS

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Topics: Media, Integrated Marketing, Advertising Effectiveness, Online/Digital, abx-adbenchmarkindex, marketingeffectiveness, videoadvertising, abx, advertising, videocontent, tvadvertising, digital, advertising research, thewendyscompany, restaurant

Mr. Clean - Top US TV Ad Of The Week 8-23-22

Posted by Diane Light Waight on Aug 23, 2022 4:32:08 PM

Procter & Gamble's Mr. Clean MagicEraser had the top US TV ad of the week measured by Advertising Benchmark Index - ABX for ad effectiveness, with an overall ABX Index Score of 129. The ABX Index was high for a number of KPIs, including Reputation = 152, Purchase = 235, Look For = 189, Recommend = 164. An ABX Index of 100 is an average ad. Mr. Clean's jingle was created in 1958. All I needed to hear was the sonic branding from that jingle to take me back to my childhood! Since watching the commercial I find myself singing "Mr. Clean, Mr. Clean"!  #procterandgamble #abx #adbenchmarkindex #mrclean #adeffectiveness #integratedmarketing #ROAS #ROI #advertising #marketing #integratedmarketing #multimedia #multichannel #sonicbranding

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Topics: Media, Integrated Marketing, Advertising Effectiveness, Online/Digital, abx-adbenchmarkindex, marketingeffectiveness, videoadvertising, abx, advertising, videocontent, tvadvertising, digital, advertising research, mrclean, procterandgamble

Marks & Spencer - Top International TV Ad Of The Week 7-18-22

Posted by Diane Light Waight on Jul 18, 2022 11:13:07 PM

Marks & Spencer's M&S Sweet Rosso Tomatoes ad was the Top In-Market TV Ad Of The Week measured Internationally for advertising effectiveness by ABX Advertising Benchmark Index the week of 7-18-22.  Chef Chris Baber, who won the 2016 series of BBC One's popular cooking competition Yes Chef, makes a Tangy Tomato and Prawn Spaghetti dish for Lucy Verasamy, a British weather forecaster and presenter for ITV.  

After viewing this ad,  I went to Mark's & Spencer's website to obtain this recipe.  It looked delicious!  Bon Appétit!

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Topics: Media, Integrated Marketing, Advertising Effectiveness, abx-adbenchmarkindex, marketingeffectiveness, abx, advertising, tvadvertising, marksandspencer, itv, chrisbarber, #mymarksfave, baberflavour

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