ABX Advisory

Insights on Advertising Effectiveness to Boost ROI and ROAS

Wendys New Peppermint Frosty - That is definitely him Dude - Ad

Posted by Diane Light Waight on Nov 28, 2022 4:27:43 PM

Congratulations to Wendy’s for having the Top US TV & Internet Ad Of The Week for their New Peppermint Frosty "That is definitely him Dude - That's just a guy" ad, measured by Advertising Benchmark Index - ABX for ad effectiveness.  I laughed every time I watched it, multiple times!  Those surveyed agreed, with an ABX Index Score of 144 for “See It Again”. Purchase intent was extremely high with an ABX Index Score of 251!

#abx #Wendys #internetadvertising #tvadvertising #onlineadvertising #adeffectiveness #ROAS #roi #integratedmarketing #multichanneladvertising #advertising #QSRadvertising #restaurantadvertising #christmasadvertising #ABXAdBenchmarkIndex #adbenchmark #abx

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Topics: Media, Integrated Marketing, Advertising Effectiveness, abx-adbenchmarkindex, marketingeffectiveness, videoadvertising, abx, advertising, videocontent, tvadvertising, digital, advertising research, wendys, thewendyscompany, roas, wendys-international, christmasadvertising, QSR

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