Congratulations to Wendy’s for having the Top US TV & Internet Ad Of The Week for their New Peppermint Frosty "That is definitely him Dude - That's just a guy" ad, measured by Advertising Benchmark Index - ABX for ad effectiveness. I laughed every time I watched it, multiple times! Those surveyed agreed, with an ABX Index Score of 144 for “See It Again”. Purchase intent was extremely high with an ABX Index Score of 251!
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To view all top U.S. and International in-market ads ABX measured for the week across all media types and channels and their ABX Index KPI summaries, click HERE. For a full KPI Ad Report on a specific ad, or if you would like to learn more about how ABX helps companies increase their ROAS through creative excellence and data about today's ever-changing consumer, contact Diane Light Waight.
If you have questions about this article or how ABX can help your brand, please contact Diane Light Waight, Vice President of Business Development at Diane@adbenchmark.com. Or, send us a comment below.